Most Valuable Video Tactic, per Advertisers Articles

AdPerceptions Most Valuable Video Ad Tactic Mar2021

Video advertisers who are users of each of the following various tactics cite the one they believe is most valuable:

  • Linear TV
  • Social Media Sites
  • Video Sites
  • DSPs for Online/Mobile Video
  • Data-Driven Linear TV
  • Streaming (CTV/OTT)
  • Addressable Linear TV
  • Mobile Ad Platforms
  • Programmatic Linear TV
  • TV Network Full Episode Players
  • Publisher/Content Sites
  • vMVPDs
  • Video Ad Exchanges
  • Set-Top Box VOD
  • DSP for Programmatic OTT

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