Video advertisers who are users of each of the following various tactics cite the one they believe is most valuable:
- Linear TV
- Social Media Sites
- Video Sites
- DSPs for Online/Mobile Video
- Data-Driven Linear TV
- Streaming (CTV/OTT)
- Addressable Linear TV
- Mobile Ad Platforms
- Programmatic Linear TV
- TV Network Full Episode Players
- Publisher/Content Sites
- vMVPDs
- Video Ad Exchanges
- Set-Top Box VOD
- DSP for Programmatic OTT