Gen Z rate the extent to which the following reasons would motivate them to choose to see a movie in theaters:
- “Variety of movie offerings”
- “Premium screen formats such as IMAX or 3D”
- “Inexpensive ticket cost on certain days or times”
- “Variety of seating options”
- “I want to see a movie as the filmmaker intended”
- “Premium sound options such as Dolby Digital”
- “I enjoy the shared experience of watching a movie with a crowd”
- “Variety of food options”
- “Ability to buy tickets online or on my phone”
- “I belong to a loyalty or rewards program”
- “I belong to a movie ticket subscription service”
