Room for Growth in Small Business Use of CRMs
CRM use varies widely by size of the SMB.
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These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
Growth Returns to US Video Streaming Market in Q2
Streaming was once the place to avoid ads. Now it’s increasingly relying on ads to fuel growth.
Thought Leadership Being Used to Connect with Various Stakeholders
Executives are worried that their thought leadership won’t stand out in a saturated market, but also see the potential for it to generate media coverage.
What CX Agility Initiatives Are Enterprise Organizations Effective At?
A minority of CX practitioners said that their organization is effective at looking for emerging signals in what customers are thinking and feeling.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
American’s Alcohol Preferences “More Closely Divided” Than Ever
The share of drinkers who drink beer the most is at all-time survey low, while the share who drink liquor the most has reached a new peak.
Where Is the Media “Talent Crisis” Greatest?
If you guessed Data & Analytics… you’re right.
What CX Agility Initiatives Are Enterprise Organizations Effective At?
A minority of CX practitioners said that their organization is effective at looking for emerging signals in what customers are thinking and feeling.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
American’s Alcohol Preferences “More Closely Divided” Than Ever
The share of drinkers who drink beer the most is at all-time survey low, while the share who drink liquor the most has reached a new peak.
Where Is the Media “Talent Crisis” Greatest?
If you guessed Data & Analytics… you’re right.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Advertisers Plan Greater Focus on DE&I in Marketing Strategies
A widespread organizational focus on DE&I should help protect against “value-washing.”
Consumers’ Use of QR Codes for Shopping Assistance Up Significantly From Last Year
More consumers are also leveraging other digital touchpoints along the path to purchase, including virtual assistants.
Opinions Are Split on the Rise of Fast Fashion
Men are more likely to see the rise of fast fashion as a good thing than a bad thing.