New B2B Lead Nurturing Approaches Articles

DGRRollWorks New B2B Lead Nurture Approaches Sept2021

New approaches and tactics that B2B executives have taken with their nurture program:

  • Using content engagement data
  • Doing account-based nurtures
  • Using intent data (i.e. insights highlighting buyers that are in-market)
  • Incorporating video messaging
  • Enhanced personalization strategies
  • Using signal data (i.e. new hire announcements, rounds of funding, etc.)
  • Using predictive/AI

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