B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Tech brands dominated the most improved list for 2023.
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Large corporations continue to suffer from poor reputation.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.