Halloween spending forecasts, 2005-2013.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
NRF-Halloween-Spending-Forecasts-2005-2013-Oct2013 Articles
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Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Most Americans Recognize Familiar Songs in Ads
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Which App is More Engaging to Its Users: Instagram or TikTok?
They each lead all others in one metric.
Which Data Capabilities Are Still Out of Reach for Marketers?
Marketers are still trying to get a handle on real-time availability of insights.
Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Which App is More Engaging to Its Users: Instagram or TikTok?
They each lead all others in one metric.
Which Data Capabilities Are Still Out of Reach for Marketers?
Marketers are still trying to get a handle on real-time availability of insights.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.