The number of US adults using TikTok (including musical.ly), showing a rise from 2.6 million in October 2017 to 28.8 million in March 2021, including an almost doubling of users year-over-year in March 2021.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.