Openness to Trying New Brands, by Generation Articles

The share of US adults overall and by generation (Gen Z, Millennials, Gen Xers and Baby Boomers) who say they make an effort to try new brands in the following categories:

  • Home furnishings and appliances
  • Apparel, shoes and accessories
  • Groceries and household goods
  • Personal electronics
  • Beauty and personal care products

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