Organizational Investments for Customer Identification Articles

Merkle Customer Identification Investments Feb2020

The percentage of marketers from large companies (at least $200 million in revenue) that report their organizations will make the following investments in the next year specific to identifying customers:

  • Identity resolution;
  • Consumer data;
  • Advanced analytics;
  • Data management platforms;
  • Customer data platforms;
  • Database or data lake.

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