The percentage of US adults overall, and by age group (18-29; 30-49; 50-64; 65+) who report receiving TV via cable or satellite at home, comparing 2021 to 2015.
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
More insights professionals report leadership in brand management and a direct impact on brand positioning.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Another survey provides evidence of social media marketers’ shift to short-form video.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.