Perceived Ownership of CX Transformation Articles

Merkle Perceived Ownership CX Transformation Mar2021

Executives in Marketing, IT, and MarTech roles indicate which are the primary departments or leaders at your company who own (i.e., are responsible and accountable for the results of) customer-facing digital transformation:

  • Chief Marketing Office/VP Marketing
  • Chief Information Officer
  • Chief Digital Officer
  • E-Commerce

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