Percentage of Marketing Services That Are Outsourced Articles

Merkle Outsourced Marketing Services Feb2020

The average amount of work in each of the following areas that is estimated to be outsourced, according to a survey of marketing executives at companies with at least $200 million in revenues: Data Sourcing; Call Center; Analytics; Creative Development; Other Media Planning; Programmatic Media; Marketing Strategy; Search Media; Web Development; Other Media Buying; SEO; Data Management; User Journey Development; Marketing Technology; Campaign Operations; Email; and Decisioning.

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