Podcast Ad Conversion Rates and Expected Outcomes Articles

Conversion rate benchmarks for podcast ad campaigns, sorted by number of impressions in the campaign, as well as the expected number of attributed visitors to advertisers’ sites by number of impressions.

“Podsights defines a conversion rate as the number of attributed households that visited the site divided by the unique households that downloaded an episode. An attributed visitor is someone who downloaded a podcast containing an advertisement, and then visited the brand’s owned and operated website.”

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