Podcast Listeners’ Response to Podcast Ads Articles

Nielsen Podcast Listener Response Podcast Ads Jul2020

Podcast listeners (overall) and podcast listeners who are internet vehicle shoppers are compared in their response to podcast acts:

  • Visited website for more info about product advertised
  • Visited website to purchase / order product advertised
  • Visited retail location to get more info about product advertised
  • Made purchase at retail location
  • Called a number

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