PR Metrics Planned for Use in 2022 Articles

MuckRack PR Metrics Planned for 2022 Dec2021

The percentage of communications professionals who plan to use the following metrics to measure PR efforts in 2022:

  • Coverage/stories placed
  • Social media shares/mentions
  • Social media engagement
  • Website traffic
  • Audience reach
  • Share of voice
  • Pitches replied to
  • SEO metrics
  • Pitches sent
  • Website conversions/form submissions
  • Sentiment/consumer attitudes
  • Message pull through
  • Pitches opened or clicked
  • Journalist reach
  • Sales, pipeline or revenue
  • Advertising Value Equivalency (AVE)

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