Senior-level B2B marketers rate the following as extremely or fairly important in terms of how marketing is primarily measured:
Marketers are still trying to get a handle on real-time availability of insights.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Skepticism is highest among the youngest adults.
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Adults will spend more time listening to digital audio than watching subscription OTT video.
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.