Senior-level B2B marketers rate the following as extremely or fairly important in terms of how marketing is primarily measured:
Eight of the 10 fastest-growing counties between 2022 and 2023 (numerically) were in Texas.
Some will prioritize social commerce and improved processes to shorten the path between content and purchase.
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
OOH political ads are appealing because they’re not as interruptive as other formats.
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop looks like it could be a fruitful channel for smaller companies.