The problems that companies around the world are experiencing with their analytics, data and processes:
- Difficulty integrating data from different sources
- Consumer feedback exists but is fragmented across lots of systems
- Spending too much time on data and not enough on insights
- BI systems are mostly internally focused without view of external markets
- Volume of consumer and market data is too large to analyze
- Answering CEO and executive questions and updating them is a lot of work
- Market analytics systems and processes are unable to keep pace with changes
