The number of US adults projected to watch the Super Bowl, based on surveys conducted each year from 2016 through 2023.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
More than 7 in 10 aim to increase their digital CX spending this year.
Paid search traffic converts better than organic search and social traffic.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
More than 7 in 10 aim to increase their digital CX spending this year.
Paid search traffic converts better than organic search and social traffic.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.