Reasons Consumers Have Ever Changed Brands Articles

YouGov Reasons Consumer Have Changed Brands Sept2021

The percentage of consumers around the world who have ever changed product or provider due to one of the following reasons:

  • “Lying about product performance (e.g., efficiency)”
  • “Poor treatment of employees (e.g. using zero hours contracts)”
  • “Product failures/recalls that affect me”
  • “Making excessive profits from customers or public services”
  • “Poor environmental record (e.g., pollution)”
  • “Losing my data (e.g., being hacked)”
  • “Having a very dominant position in the market which restricts competition”
  • “Taking extreme steps to minimize their tax bills”

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