Reasons Consumers Subscribe to Additional Paid Video Streaming Services Articles

Nielsen Reasons Subscribing Additional Video Services Mar2020

Reasons consumers give for subscribing to additional paid video streaming services, including:

  • To expand the content that I have available
  • To watch programs I used to watch on TV and can’t find anywhere else
  • To watch a particular program that I have heard about
  • To access original content exclusive to streaming platforms
  • To replace other more expensive TV services
  • To access content with limited or no commercials

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