Reasons for Executives’ Use of Thought Leadership Articles

The percentage of business leaders who use thought leadership for the following purposes:

  • Drive sales/revenue
  • Build trust with clients/prospects
  • Build brand authority
  • Attract and retain talent
  • Understand where the market is going
  • Executive speaking/conferences
  • Differentiate from competitors
  • Influence policy or advocacy
  • Inform investor conversations

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