Reasons for Impulse Purchase Online Articles

Reasons given for US adults’ most recent online unexpected, impulse purchase:

  • “Price was too good to pass up”
  • “Treat myself”
  • “Looked too good to pass up”
  • “Had been on my mind to get one”
  • “Was very easy to buy”
  • “Fit with my personal preferences”
  • “Recommended by someone I know”
  • “Afraid I’d miss out if didn’t buy”
  • “Recommended by a website I trust”
  • “I was bored”
  • “Recommended by celebrity or influencer”

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