The percentage of US Gen Z, Millennial, Gen X and Baby Boomer respondents who use social networks for these reasons: to share pictures and updates; to get news conveniently; to get news because of distrust or dislike of mainstream media; to hang out and chat with friends; to get inspired; to get advice, how-tos; to get involved in political debate; to expand professional network; to influence; to troll or comment; and/or to follow celebrities.
B2B Influencer Marketing Is on the Rise
Influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands.
