The percentage of US Gen Z, Millennial, Gen X and Baby Boomer respondents who use social networks for these reasons: to share pictures and updates; to get news conveniently; to get news because of distrust or dislike of mainstream media; to hang out and chat with friends; to get inspired; to get advice, how-tos; to get involved in political debate; to expand professional network; to influence; to troll or comment; and/or to follow celebrities.
Subject Line Tweaks Can Boost Performance, Say Email Marketers
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.