Reasons Why B2C Marketers’ Data Projects Stall Articles

B2C marketers identify reasons that cause their data projects to stop progressing towards marketing goals:

  • “Those building the models don’t understand our marketing goals”
  • “Data scientists don’t ask the right questions about our customers’ behavior”
  • “Wrong or partial data is used to build models”
  • “Overwhelmed data scientists don’t have time to meet our requests”
  • “It takes too long to build the models”
  • “Data isn’t updated quickly enough to be valuable”
  • “Models get built but never updated”

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