Reasons Why US Consumers Try New Brands Articles

Reasons US adults give for trying new brands:

  • Favorite brand became unavailable (e.g., discontinued, out of stock)
  • New brand is more affordable
  • Favorite brand changed its product(s)
  • New brand has superior quality
  • Dissatisfaction with favorite brand
  • Recommendations by family or friends
  • Ease of purchasing new brand in-store
  • Ease of purchasing new brand online
  • New brand has better customer reviews
  • New brand has more convenient shipping/delivery or pickup option

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