Reasons US adults give for trying new brands:
- Favorite brand became unavailable (e.g., discontinued, out of stock)
- New brand is more affordable
- Favorite brand changed its product(s)
- New brand has superior quality
- Dissatisfaction with favorite brand
- Recommendations by family or friends
- Ease of purchasing new brand in-store
- Ease of purchasing new brand online
- New brand has better customer reviews
- New brand has more convenient shipping/delivery or pickup option