Reducing the Negative Environmental Impact of Marketing Articles

Senior marketers cite the actions their company is likely to make in order to reduce the negative impact of its marketing-related activities on the ecological environment, comparing responses in February 2022 with those a year and 2 years earlier:

  • Changing products and/or services
  • Changing marketing promotions
  • Changing partners
  • Changing distribution
  • Changing brand
  • Changing market selection

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