Goals B2B marketers in North America report having achieved in the past year as a result of successful content marketing, including: creating brand awareness; educating audience(s); building credibility/trust; generating demands/leads; nurturing subscribers/audiences/leads; building loyalty; driving attendance to in-person events; generating sales/revenue; building a subscribed audience; and supporting the launch of a new product.
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
