Goals B2B marketers in North America report having achieved in the past year as a result of successful content marketing, including: creating brand awareness; educating audience(s); building credibility/trust; generating demands/leads; nurturing subscribers/audiences/leads; building loyalty; driving attendance to in-person events; generating sales/revenue; building a subscribed audience; and supporting the launch of a new product.
Is Video Content Being Created for All Stages of the Buyer’s Journey?
About half of video content is being created for the top of the funnel, content marketers estimate.
