Reported Benefits of Successful B2B Content Marketing, 2020 vs. 2019 Articles

CMI Benefits Successful B2B Content Marketing Oct2020

Goals B2B marketers in North America report having achieved in the past year as a result of successful content marketing, including: creating brand awareness; educating audience(s); building credibility/trust; generating demands/leads; nurturing subscribers/audiences/leads; building loyalty; driving attendance to in-person events; generating sales/revenue; building a subscribed audience; and supporting the launch of a new product.

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