Goals B2B tech content marketers in North America report having achieved in the past year as a result of successful content marketing, including: creating brand awareness; educating audience(s); building credibility/trust; generating demands/leads; nurturing subscribers/audiences/leads; building loyalty; driving attendance to in-person events; generating sales/revenue; building a subscribed audience; and supporting the launch of a new product.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
