Goals B2C marketers globally report having achieved in the past year as a result of successful content marketing, including: creating brand awareness; educating audience(s); building credibility/trust; generating demands/leads; building loyalty; supporting the launch of a new product; nurturing subscribers/audiences/leads; generating sales/revenue; building a subscribed audience; and driving attendance to in-person events.
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
