Goals B2C marketers globally report having achieved in the past year as a result of successful content marketing, including: creating brand awareness; educating audience(s); building credibility/trust; generating demands/leads; building loyalty; supporting the launch of a new product; nurturing subscribers/audiences/leads; generating sales/revenue; building a subscribed audience; and driving attendance to in-person events.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.