Reported Benefits of Using Agile Marketing Articles

AprimoAgileSherpas Benefits of Agile Marketing Apr2020

Benefits reported from marketing departments using an Agile approach:

  • Faster time to get things released
  • More productive teams
  • More effective prioritization of work
  • Ability to change gears quickly and effectively based on feedback
  • Higher quality of work
  • Better visibility into project status
  • Better alignment on business objectives
  • Improved team morale
  • Roadblocks and problems are identified sooner

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