The percentage of leaders from retail organizations around the world who said the following were true for their plans in 2021:
- “Our social media advertising and creative teams will work together more closely”
- “We will spend more on social media advertising in general than we did in 2020”
- “We will expand our marketing team to better manage social media advertising”
- “We will manage social media advertising in-house”
- “Our marketing team’s KPIs will change”
- “We will invest in more robust social media advertising tools”
