Retailers identify the top 3 business challenges currently facing their company:
- “The digital experience has become an increasingly important part of our brand; we cannot risk experimenting the way we’d like to”
- “Our competition is doing a better job of acting on customers’ expectations”
- “Consumer expectations outpace our ability to deliver compelling digital experiences”
- “Consumers and the competition are forcing us to innovate rapidly”
- “Disruptions in the market are pushing more of our business through the digital channel faster than we anticipated”
- “The number of digital touchpoints is growing too rapidly for us to keep up (apps, mobile site, social channels, voice, etc.)”
- “Consumers are increasingly impatient and will abandon a digital shopping cart for the smallest of reasons”