Retailers’ Biggest Business Challenges Articles

Retailers identify the top 3 business challenges currently facing their company:

  • “The digital experience has become an increasingly important part of our brand; we cannot risk experimenting the way we’d like to”
  • “Our competition is doing a better job of acting on customers’ expectations”
  • “Consumer expectations outpace our ability to deliver compelling digital experiences”
  • “Consumers and the competition are forcing us to innovate rapidly”
  • “Disruptions in the market are pushing more of our business through the digital channel faster than we anticipated”
  • “The number of digital touchpoints is growing too rapidly for us to keep up (apps, mobile site, social channels, voice, etc.)”
  • “Consumers are increasingly impatient and will abandon a digital shopping cart for the smallest of reasons”

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