Retailers’ Success Achieving Marketing Goals, and Marketing Technology’s Assistance Articles

Bluecore Retailer Objectives Martech Assistance Feb2020

The percentage of retail marketing technology (martech) decision-makers who believe their organizations are very effective at achieving the following marketing goals, as well as the percentage who believe their current marketing technology supports these objectives very well:

  • Retain existing customers
  • Increase customer loyalty
  • Create or increase customer value
  • Improve conversion rates
  • Optimize marketing organizational structure
  • Invest in automation
  • Improve customer experience
  • Reduce marketing waste
  • Win new customers

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