The percentage of retail marketing technology (martech) decision-makers who believe their organizations are very effective at achieving the following marketing goals, as well as the percentage who believe their current marketing technology supports these objectives very well:
- Retain existing customers
- Increase customer loyalty
- Create or increase customer value
- Improve conversion rates
- Optimize marketing organizational structure
- Invest in automation
- Improve customer experience
- Reduce marketing waste
- Win new customers
