Retailers’ Top Acquisition Marketing Challenges Articles

The top acquisition marketing challenges experienced by senior marketers at incumbent and digital-only retailers:

  • Diversifying marketing tactics beyond Meta and Google
  • Measuring attribution
  • Justifying investments in hard to measure campaigns
  • Testing the efficacy of new channels
  • Optimizing conversion on website
  • Developing creative/content to support marketing efforts
  • Targeting without 3rd party cookies
  • Scaling marketing investments
  • Clarifying the role of Brand in marketing
  • Internal prioritization towards other marketing efforts
  • Executing quickly enough on marketing initiatives
  • Getting IT support for marketing systems and data integration
  • Securing and prioritizing budget
  • Gaining access to multiple sources of data

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