The top acquisition marketing challenges experienced by senior marketers at incumbent and digital-only retailers:
- Diversifying marketing tactics beyond Meta and Google
- Measuring attribution
- Justifying investments in hard to measure campaigns
- Testing the efficacy of new channels
- Optimizing conversion on website
- Developing creative/content to support marketing efforts
- Targeting without 3rd party cookies
- Scaling marketing investments
- Clarifying the role of Brand in marketing
- Internal prioritization towards other marketing efforts
- Executing quickly enough on marketing initiatives
- Getting IT support for marketing systems and data integration
- Securing and prioritizing budget
- Gaining access to multiple sources of data