Senior Marketing Leaders’ Biggest Source of Pressure Articles

Senior marketing leaders choose between the following 4 options their biggest source of pressure from across their team: expectation that marketing will lead with new technology and trends; the need to show return on investment; the push to reduce spend and keep costs to a minimum; and the need to demonstrate immediate results. Chart compares responses of respondents from companies with >1,000 employees with those from companies with <1,000 employees.

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