The percentage of US adults, sorted by age, race/ethnicity, education level and income, who have “lower tech readiness.” According to Pew Research Center, “Those with lower tech readiness say they either are not at all or only a little confident using their computers, smartphones or other electronic devices to do the things they need to do online, or they usually need someone else to set up or show them how to use a new computer, smartphone or other electronic device when they get it.”
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.
