Shared Marketing, Sales and Service Metrics Articles

Altimeter Shared Marketing Sales Service Metrics Dec2021

The share of businesses who describe how they currently measure success across marketing, sales and service teams the following way, sorted by digital transformation proficiency:

  • “Sales, Marketing and Service equally share revenue, customer satisfaction and upsell/cross sell targets as part of compensation”
  • “Sales, Marketing and Service share customer satisfaction and revenue targets”
  • “Revenue targets are shared across Sales, Marketing and Service”
  • “Beyond leads, revenue is one of Marketing’s key metrics”
  • “Marketing, Sales and Service each have their own separate success metrics”

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