The share of businesses who describe how they currently measure success across marketing, sales and service teams the following way, sorted by digital transformation proficiency:
- “Sales, Marketing and Service equally share revenue, customer satisfaction and upsell/cross sell targets as part of compensation”
- “Sales, Marketing and Service share customer satisfaction and revenue targets”
- “Revenue targets are shared across Sales, Marketing and Service”
- “Beyond leads, revenue is one of Marketing’s key metrics”
- “Marketing, Sales and Service each have their own separate success metrics”
