Shoppers’ Important Purchase Information Sources Articles

Ipsos Important Purchase Info Sources June2021

The percentage of US adults who say that the following information sources are important to them in their decision-making during their typical process of shopping and buying things:

  • “Search engines like Google, Yahoo! or Bing”
  • “Shopper reviews on shopping websites”
  • “Online content or reviews from people I know personally”
  • “Online videos on sites like YouTube”
  • “Advertising”
  • “Online content from people I only know through the internet (e.g. influencers, bloggers, celebrities)”

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