US online shoppers (virtually all of whom have bought on Amazon in the past year) select their top 5 reasons for buying from Amazon from the following list:
- “I can find almost anything I need”
- “I’m a Prime member and I receive free shipping on most items”
- “I can quickly find what I’m looking for and make my purchase”
- “Amazon offers competitive prices”
- “I know it’s always available, making it a convenient choice”
- “I can rely on Amazon to deliver on time”
- “I’m familiar with the user experience on the site”
- “Amazon typically offers a vast number of customer reviews”
- “I can quickly reorder products I’ve already purchased”
- “Amazon offers good customer service”
- “I enjoy the convenience of being able to return to one of its local return centers”
- “I can rely on Amazon for same-day delivery”
- “Amazon features robust product information”
- “Amazon offers a personalized shopping experience”
- “Amazon always innovates on behalf of its customers”