Single Biggest Communications Challenge Articles

PRWeek Single Biggest Communications Challenge Feb2020

Marketing and communications professionals across 7 countries identify their single biggest communications challenge from the following options:

  • Tightening budgets;
  • Inability to measure impact effectively;
  • The 24-7 chatter about your brand among external sources;
  • Talent recruitment and retention;
  • Better alignment with other functions;
  • Competing with paid media for budget; and
  • Buy-in from the C-suite.

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