The share of SMBs that are currently doing or have already done the following in the past year, have not yet done or are considering engaging in these marketing tactics, or are not considering doing so:
- Using social media marketing to increase customer engagement and online traffic
- Offering sales or deals on products or services to appeal to new customers
- Implementing new digital marketing technologies to better target the right audiences
- Using social media ‘storefronts’ or ‘shops’ to allow consumers to buy products or services directly via social platforms
- Establishing partnerships with complementary businesses to drive awareness and customer acquisition
