Social and Search Platform Spending Trends in 2020

December 6, 2019

This article is included in these additional categories:

Advertising Trends | Business of Marketing | Digital | Marketing Budgets | Paid Search | Search Engine Optimization | Social Media | Spending & Spenders

The percentage of marketers and agencies around the world who will be increasing or decreasing their spending on the following social and search platforms in 2020, along with the percentage who will not be spending on them: Instagram; YouTube; Google; LinkedIn; Amazon; Facebook; TikTok; WeChat; Twitter; Snapchat; and Baidu.

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1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation

Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.

How Many MarTech Solutions?

The number of solutions in the martech landscape has climbed by another 11%.

Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI

71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.

Why Do People Listen to Podcasts?

Entertainment and education are the main reasons for tuning in, but diversion is also important.

User-Generated Content, Gaming Continue to be Key Trends for Youth

Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.

Smart TVs Continue Growth Pattern

6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.

Mother’s Day Retail Spending Expected to Hit Another High

Celebrants expect to spend about $274 each on Mother’s Day this year.

4 Points About Marketing-Sales Alignment

While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.

US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked

Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.

Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines

CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.

US Video Game Spending Dipped in Q1

Content spending fell, while hardware spending grew considerably.

Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?

Intent data is said to be effectively solving critical go-to-market challenges.

Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content

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Subscription Fatigue? Not For Youth.

Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.

Paid Music Service Subscriptions Are Now A $10B Market in the US

The number of paid music subscriptions grew by 8 million to reach 92 million.

These Are the Fastest-Growing Counties in the US

Regional population shifts indicate that the most populous counties are moving to the South and West.

Smart Speaker Penetration Growth Slows

However, penetration figures for smart TVs, wireless headphones and smart watches are rising.

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Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.

8 in 10 US Adults Accuse Brands of “Greedflation”

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Social and Search Platform Spending Trends in 2020

This article is included in these additional categories:

Advertising Trends | Business of Marketing | Digital | Marketing Budgets | Paid Search | Search Engine Optimization | Social Media | Spending & Spenders

Become a smarter marketer.

Success!

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How Many MarTech Solutions?

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Why Do People Listen to Podcasts?

Smart TVs Continue Growth Pattern

Mother’s Day Retail Spending Expected to Hit Another High

4 Points About Marketing-Sales Alignment

Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines

US Video Game Spending Dipped in Q1

Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?

Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content

Paid Music Service Subscriptions Are Now A $10B Market in the US

These Are the Fastest-Growing Counties in the US

Smart Speaker Penetration Growth Slows

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Social and Search Platform Spending Trends in 2020

This article is included in these additional categories: Advertising Trends | Business of Marketing | Digital | Marketing Budgets | Paid Search | Search Engine Optimization | Social Media | Spending & Spenders

Become a smarter marketer.

Success!

View our privacy policy here

Pin It on Pinterest

This article is included in these additional categories:

Advertising Trends | Business of Marketing | Digital | Marketing Budgets | Paid Search | Search Engine Optimization | Social Media | Spending & Spenders