Social Media Ad Engagement Factors

October 9, 2020

This article is included in these additional categories:

Advertising Trends | Creative & Formats | Customer-Centric | Data-driven | Digital | Personalization | Privacy & Security | Social Media

The percentage of US adults who cite the following factors as extremely or very important in their decision to engage with (watch, click, share or comment) ads or sponsored content on social media platforms:

  • The platform protects my privacy and data
  • The platform shows me deceptive content
  • The platform makes me feel safe to participate and post
  • The platform shows me annoying ads
  • The platform shows me relevant ads

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