The percentage of social media marketers planning to increase their organic activities on – or not use at all – the following platforms: Instagram; YouTube; LinkedIn; Facebook; Twitter; Messenger Bot; Pinterest; and Snapchat.
B2C Marketers Say Their Media Strategies Are Far More Focused on Acquisition Than Retention
Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.