The percentage of social media marketers who plan to increase their video activity in the near future on the following social media platforms, versus the percentage who plan not to use the platform:
There are about 30 million 18-24-year-olds in the US, comprising just over 9% of the population.
Mover marketers are directing more of their efforts to digital than direct mail.
CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.
1 in 5 American adults like shopping in-store less now than before the pandemic.
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
91% are using some form of measurement to evaluate their UX efforts.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
Asia accounts for almost half (45%) of all online FMCG sales.
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
91% are using some form of measurement to evaluate their UX efforts.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Also, customer acquisition is a more important objective this year than customer retention.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.